Let’s Embark on a journey of Soulful Expression😍

Your Story, Your Words, Your Impact

“Shruthi, can you help with my content strategy? I'm gonna start posting on LinkedIn/Twitter tomorrow!” my friend with no social media experience asked me.

Okay, let me drop a spiky POV here!

The biggest mistake that new business owners venturing into “content strategy,” “growing their brand,” and “social media following” make is they dive deep into the technical end of the spectrum without falling in love with the process first.

Please.

Forget the content strategy shackles for now. I mean it. If you’re new to social media (4 months or less), your only job is to dive into the vast ocean of creativity and let your thoughts flow freely.

To reduce the friction between the conversion of thoughts into words.

To forget the shoulds, musts, and all the zillion boxes…and learn to pour your heart & soul on the paper.

Look, it's completely normal to feel overwhelmed while dealing with different aspects of business, be it marketing or selling your service, and of course, content creation plays a huge role there. 

For some, it comes as easy as singing a song; for some, it hits a high note. You got it?

But remember, the first 3 months of your content creation journey is your canvas — you’ve all the freedom to paint it with your unbridled words of imagination.

Shruthi, but WHY???

Because crafting content shouldn’t feel like a chore! It’s about enjoying the process, relishing every word that dances from your mind to the screen. 

Your thought is multi-dimensional, transcending the boundaries of time and place. So, express them on the 2D canvas of your choice, whether it's LinkedIn, Twitter, or any other platform.

I know it sounds easy, but it's not. I’m damn sure you’ll face intense friction too. But that’s the point, isn’t it? To work on that friction and dive deeper! Your words deserve to be liberated from those unseen cages.

(Of course! I’m here to help you, too!)

Here’s the GOLDEN TICKET — write for yourself for the first 3 months. Be unabashedly selfish.

Enjoy the words that harmonize with your spirit.

Feel every word, emotion, and memory when you write!

“The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart.”

Hellen Keller

I firmly believe that you have the potential to touch millions and millions of hearts by just being YOU. So, let your authenticity shine through, unfiltered and raw. 

Soon, something magical happens. Your words will morph into an extension of your soul. 

You’ll reach a point where sharing your thoughts becomes an addiction — a beautiful, unstoppable force. A part of who you are!

I swear, your people will feel the energy and authenticity and be drawn to it. They’ll slowly start getting attracted to you as moths to a flame…and they’ll be your soul people…with whom you feel an intense, immediate connection with.

It might seem hard to digest…if you’ve never faced that before…but these sentiments come from 3 years of content creation. So trust me, my friend!

And hey, if you find yourself grappling with content creation even after your first three months of content creation, fret not. We’ll unravel the mystery together.

Listen, Your words are meant to be heard, and I’m here to help them echo louder.

But what if, just what if, this becomes an effortless journey of self-expression? 

Wouldn’t you love that?

So get ready to surprise yourself and your tribe. This is not just content creation; it’s an adventure into the heart of your narrative.

Cheers to your journey of unfiltered, soulful expression!

With love,

Shruthi.