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- A soulful alternative to business models - PART 1
A soulful alternative to business models - PART 1
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A few months back, I clicked a creator’s link for a “FREE MASTERCLASS!!” recording and reluctantly shared my email with curiosity.
The bombardment of emails started once he sent the recording in the following email.
My inbox was flooded with them!! 15 fucking emails pushing his upcoming paid course and why it would be my life’s worst regret if I didn’t purchase it within 2 days.
I had to unsubscribe after the Black Friday Sale tsunami….. I genuinely couldn’t continue anymore. If I had seen one more email from him, I’d have probably thrown my coffee mug against the wall or something (no…I’m kidding…I’m not THHAATT emotional [I hope])
Now ask yourself, how often are we sold under the guise of “FREE”? And how does it make you feel?
How does it feel when someone offers you a free masterclass to achieve X, Y, and Z goals…only to sell their paid program half the time?
The promise with which they pull you in is sooo fucking humungous, but nothing compared to what’s actually served on the platter.
Marketers call it a sales funnel - the norm.
But is it worth it? Why the complexity? The manipulation??
Two months ago, I hit a wall - exhausted from overthinking, learning, and funneling.
Tired of fitting into a mold, sitting with my passions. Fearful of losing trust, but what if I don’t sell?
The constant pressure and layers—what’s the point?
Okay, stop! I know it’s getting on your nerves now, so take a deep breatheeeeee….