If not NOW, when? If not ME, who?

Hey friend!

Before starting my long ramble, I wanted to inform you about something exciting!

I’m offering 5 free sessions in March to help you with specific issues in setting up your coaching business. You bring something you’re struggling with currently, and we’ll work together to dig deep and solve it.

Don’t worry. There’s no creepy selling involved at the end. This is my way of connecting and getting to know you better.

If you’re interested, feel free to book a call here!

If you read last week’s newsletter, you know I’ve been undergoing some intense transformations lately.

The past 2 weeks really made me pause and take a deep look into what was working and what wasn’t. Where I was fucking up and where I wasn’t. And what do you know? There weren’t cracks. There were large gaping holes in the wall.

Solopreneurship is weird. While it does give you the freedom to be yourself, it’s also extremely easy to fall off the bandwagon and have no one to give you a tight slap to wake up.

Unless a wave hits you, and you suddenly have to come up to breathe.

Extreme scenarios? Yeah, but that’s what it felt like.

You see, I failed a ton from June to Oct of last year. I released 5 products, and 2 offers, got on 60 - 70 calls, and more.

And I loved every second of it! Because through my journey, I was also making friends, experimenting, exploring, tapping into my gut, and exponentially growing.

But somewhere along the line, I became complacent.

Somehow…scared to step into the unknown.

I (almost) became someone I never wanted to be.

All this was showing up in the forms of procrastination and watching Flash, Shield, Friends, Big Bang Theory, Arrow, etc., for hours on end, with my face glued to the laptop - eyes burning, feeling exhausted all the time, stuffing my face with unhealthy food. I’m ashamed to admit…even smoking.

Somehow my procrastination led to mental health issues, exhaustion, and doom.

Until I made an impulse buy of my friend Hayden’s workshop.

I’m not saying it changed my life.

But it was the tight slap I needed to wake the fuck up and get my life & business in order. To reach the goals I had always dreamed of.

As a coach, I always told myself I couldn’t have low self-confidence. Because if I didn’t, how could I lead others? Yes, it was a stupid notion thinking about it now. But then, I just boxed all those emotions up.

I wasn’t bothering to dig deeper into the root cause to sort it out.

Until one day, it burst.

Thank god I took the time to do that throughout the past few weeks. Otherwise, I’m sure I would have been stuck there forever. Like being held in a sinking car, unable to open the doors.

As my mom says, it’s better late than never….

During this phase, I realized a couple of things:

• I was terrified to increase my prices because I believed my audience and clients wouldn’t be able to pay me.

• I got super desperate during my low times. It showed in my content and conversations…which also made me attract desperate people. This caused massive friction inside me.

• I’m fucking ambitious. I realize that now. As Indian women, we’re always brought up to focus on others and not put our needs first. This translates into our relationship with money and how we view ourselves. I don’t wanna be someone who lowballs herself at every point anymore. I want to have $10k months too. And probably more.

• I’ve been sitting in my comfort zone of written content and 1:1 calls. I’m damn good at both, but I was terrified of the camera. Images from when I got bullied in school because of my speech impediment and body kept coming up.

• I was scared to take big, bold steps and haven’t taken any since October. Other than launching the newsletter.

• The fear was creeping into my life too. I stopped cycling because of my road fear. I was supposed to get confident in driving, which I haven’t done too (I’m terrible at it).

And a lot more…

Trust me. The list was long.

Here’s how I’m planning to overcome the fear. Because sometimes the fear only stops matter by taking action.

• I’ll be releasing 2 videos every week on Twitter and LinkedIn starting this week.

• I increased my coaching package prices to $700/mo. I believe in my heart that it’s worth it, and it’ll become an excellent qualifier to get the right clients too.

• I’ll be running a Workshop about transitioning from an employee to setting up your first coaching business in March. I still have to figure out the nitty gritty. Only have a vague idea as of now.

• Look out for a product release soon! (Haven’t decided what it is yet)

Am I terrified? Hell yes!

But I’m gonna do it anyway.

Because…

(I’ll probably keep it as my next tattoo😉)

I know this story is about me. But after talking to a couple of my friends, I realized many of you also face multiple versions of this scenario.

Buried under bricks of fear, overwhelm, imposter syndrome, identity issues, and more.

It’s time to get up. Right now. Dust your clothes, be grateful for your learnings, and advance in your business. Create an impact and grow exponentially. The world needs more people like you.

Because…

If not now, when? If not you, who?

I genuinely hope my tearing open my heart and showing you behind the scenes made you feel slightly less alone was the ‘tight slap’ you needed.

That was my only reason for sharing this with you today (even if I was terrified). I'd be happy if I made even a 1% change in you!

Until next time,

Shruthi

PLUS, whenever you're ready – here are 2 more ways you can drastically increase your income and impact as an amazing coach/consultant:

1. Overthinking your first DMs? Building relationships are the best way to get your initial clients, build a support system, and create a tribe of friends around you.Get it here: Your DM Toolkit.

2. Want to transition from the shackles of 9-5 to start a coaching business?I help full-time/part-time employees start their entrepreneurial journey and scale up to their first high-ticket clients to live their life their way.Book a free 60-min exploratory call here.