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- Where are you facing friction in your business?
Where are you facing friction in your business?

“You cannot love ALL parts of your work.” is the biggest bullshittest limiting belief I’ve ever heard.
And it stopped me from loving all parts of my business for a long time too! “Oh, this is how it’s supposed to be, right?” was what I thought when I had to slog through activities I hated (hello, creating landing pages! Or writing content when I didn’t want to because I had to be consistent).
We’ve all been there, right? We think we need to push through something until it gets over.
But one day, I paused to think…WHY?
Why should I slog through something I don’t like to do?
Didn’t I leave my corporate job for this?
That’s when I realized something. I needed to:
Have a closer look at all aspects of my business. Especially the parts I wasn’t comfortable with.
Throw what wasn’t needed first. Or delegate whatever I can (like taxes)
Change perspectives, create systems my way…and stop giving a fuck about the “traditional rules.”
This whole process led me to:
Define what consistency looks like for me. I do not post on Twitter every day or send an email on a particular day of the week every time. I just can’t do it, and I stopped beating myself up over it.
I stopped taking the pressure of writing threads. I’m NOT a succinct person, okay??? I’m fucking elaborate, and I show that through long-form tweets (ah, not having a word limit feels sooooooo goooodddd!)
I stopped taking the pressure of sending meeting notes to my clients asap. Usually, I need a day or two to process my thoughts, and my emails are way better if I send them later. I’ve also informed my clients about it, and they appreciate it.
Marketing and launching are a part of me. So it felt bizarre to bombard you guys with 10 emails a day just to sell. That’s just not me, ok? If you’ve noticed, even for the launch of my upcoming cohort, I send an email once in 2 or 3 days. Not more.
Why am I giving you all these examples?
To give you an idea of what you need to look into and what the outcomes look like. Because the first step of exponentially growing in any business is cleaning it up of frictions, limiting beliefs, and strategies.
Trust me; my income has not once decreased since I started doing these audits. I’ve only had my best months after it. Why? Because I love what I do!!!! And that’s shown in all my work!
Your clients can feel your energy - in EVERY aspect of your business. That’s what builds trust.
This is exactly what Soulfully Aligned Business Mastery is all about!
I’m tired of seeing coaches inspiring, soul-led, impact-driven coaches like you falling into the same rabbit hole I did again and again.
You deserve to love your business wholly and completely…and enjoy every minute!
Say hello to a business you love and are passionate about!
Cheers!
Shruthi